Content marketing is expensive and time-consuming. Most teams track pageviews, which is a vanity metric. You need to know which posts 'assist' the sale, even if they aren't the last click before a signup.

Calculating Content ROI

• Identify 'High Intent' blog categories
• Track 'Scroll Depth' to see if people actually read the content
• Use 'Assisted Conversions' in GA4 to value the middle-of-funnel content