Growth Ops
User Economics & Scaling
Measuring the Viral K-Factor in B2B SaaS
Is your referral program actually working? We show you how to calculate and track your virality coefficient.
May 3, 2026 — By TrackRaptor Dev
MMM for SaaS: Attribution in a Privacy-First World
Marketing Mix Modeling isn't just for big retail brands anymore. Learn why SaaS needs it now.
April 30, 2026 — By TrackRaptor Dev
Why NPS is Not Enough for Modern SaaS Retention
Net Promoter Score is a vanity metric. Discover why 'Time to First Value' is the superior predictor of retention.
April 28, 2026 — By TrackRaptor Dev
Tracking the PLG Motion: From Free to Paid
Product-led growth requires a different set of metrics. We define the PQL (Product Qualified Lead).
April 25, 2026 — By TrackRaptor Dev
Growth Loops vs. Funnels: The Analytics of Compounding Growth
Funnels leak, but loops compound. We explore how to track the specific user actions that turn activation into a self-sustaining acquisition engine.
April 5, 2026 — By TrackRaptor Dev