Custom Events vs. Standard Events: A SaaS Comparison
Stop over-customizing your events. Learn when to stick to the standard library for better interoperability.
By TrackRaptor DevData Architect
READ: 7 min read
Using standard events like 'purchase' or 'generate_lead' allows Google and Facebook's machine learning algorithms to optimize your ads more effectively. If you use a custom event like 'new_sub_started', the AI won't know it's a conversion unless you manually map it.
The Golden Rule
Use Standard Events for Marketing (FB, Google Ads) and Custom Events for Product Analytics (Mixpanel, Amplitude).