Consistency is the soul of analytics. If one dev names an event 'User_Signed_Up' and another names it 'signup_success', your data is fragmented, making cohort analysis nearly impossible.

The Object-Action Framework

Always structure events as 'Noun + Verb'. This allows for easy filtering and grouping in your analytics dashboard.

• Good: 'Project Created', 'Invoice Sent', 'Member Invited'
• Bad: 'Click_Button_1', 'Submit', 'Done_Step'