NPS tells you what people say. Behavioral analytics tells you what they do. High NPS scores often mask looming churn because happy users still cancel if they stop finding functional value.

Metrics that Matter More

• TTV (Time to Value): Speed from signup to core action
• LTV/CAC Ratio: Is the customer worth more than it cost to get them?
• Expansion MRR: Are existing users spending more over time?
• DAU/MAU Ratio: The stickiness of your application