Measuring the Viral K-Factor in B2B SaaS
Is your referral program actually working? We show you how to calculate and track your virality coefficient.
By TrackRaptor DevGrowth Lead
READ: 11 min read
The K-Factor determines if your growth is exponential or linear. K = (Average number of invites sent per user) * (Conversion rate of those invites).
Interpreting K
- K > 1: Exponential growth (one user brings more than one user)
- K < 1: Linear growth (you still need marketing to keep growing)
- K = 0: Static (no natural sharing happening)